Hi! My name is Hannah and I am the creator of Always Afternoon-
Always Afternoon the Artist came about in early 2011- when I pulled the name from a bulb and perennial flower magazine. It is a type of day lily- a pink and yellow-centered one, and while it isn’t my favorite flower, I fell in love with the name and kept it as part of my identity as an artist for many years before a brand materialized.
It was used as my Instagram handle until 2015 when the first batch of Always Afternoon Jewelry was made. A set of string necklaces made of painted wooden beads, brass tubes, and waxed linen string. After 4 years of pursuing jewelry and my artistry on the side of my nursing career- stocking small shops and selling through online slow fashion accounts- I finally took the leap in 2020 while home with my kids, to be a full-time artist and jewelry designer and bring Always Afternoon to life. It was then that I focused on my goal of being 100% sustainable and US sourced- and very quickly found a world of beautiful dead-stock materials that allowed me to reach that goal. I can now proudly say that all of Always Afternoon Jewelry is 100% vintage and US sourced. If I am suspicious of an item - I always confirm or re-sell.
After moving to Boone last year- I met a lot of amazing artists at markets and events. So when I had an opportunity to open a storefront, I knew that I wanted to include them. Right now the collective features over 20 female artists, 2 male artists, and many App State students. The artists in shop art are mostly local to the area- but some are from South Carolina, Arkansas, & Louisiana. Our standards are that each artist tries and maintain close sustainability practices by recycling, sourcing vintage, or hand-crafting as much as possible (with the exception of students while they navigate their artistry). The collection has been extremely rewarding and while everyone is so different- and coming together in a beautiful collection. If you are an artist and are interested in being a part of the artist collective- please email me, or come into the shop.
Thank you all who have been a part of this journey so far! It has been absolutely amazing to work with so many lovely artists and makers and to make so many wonderful lifelong customers.
Love, Hannah
Always Afternoon
Always Afternoon jewelry